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Moreover, the rise of generative AI and deepfakes presents a new test. Asian states, with their existing infrastructure for media monitoring, are better positioned than the West to implement rapid, top-down content regulation. Future "Media Asia" conferences will likely debate whether this represents an advantage or an authoritarian overreach.

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Conventions allow independent production studios, tech platforms, and entertainment management groups to secure cross-border distribution deals. Whether it is a studio looking to license digital video apps or a creator seeking regional representation, conventions provide the physical space to sign international contracts. 4. Key Challenges Facing the Industry Moreover, the rise of generative AI and deepfakes