Ronald H. Ballou was one of the earliest management theorists to recognize that physical distribution, materials management, and logistics were not isolated corporate functions, but rather parts of an interconnected, strategic system.
: The book follows the classic management cycle of planning , organizing , and controlling supply chain activities. Key Functional Areas Covered Ronald H
SCM requires managing across functional silos (like marketing and finance) and coordinating with external channel members to achieve a seamless network. 4. Organization and Control but rather parts of an interconnected
: Includes forecasting supply chain requirements, inventory policy, and purchasing/supply scheduling. and purchasing/supply scheduling.