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While Netflix remains a major player—with more than 90% of its Indonesian members watching local content in 2025—it is the homegrown platform that has emerged as the market leader. In the fourth quarter of 2025, Vidio ranked number one in Indonesia by monthly active users (MAUs), surpassing Netflix, Viu, and iQiyi. The platform boasts an aggregate of over 40 million MAUs and was the second most engaged streaming service in Southeast Asia for Q4 2025, trailing only Netflix.

The keyword "popular videos" in the Indonesian context is almost synonymous with the "Creator Economy." Unlike Hollywood, where a studio controls the narrative, Indonesian entertainment is democratic.

A clear sign of Indonesia's rising esports stature is its performance on the international stage. The Indonesian national esports team emerged as the overall champion at the inaugural in Vietnam, winning three gold medals. Furthermore, Indonesia is positioning the Mobile Legends: Bang Bang Professional League (MPL) as a cultural export platform, integrating local intellectual properties (IPs) into the esports ecosystem to bridge creative production with large-scale audiences.