We are moving from "content" to "generative experiences." Imagine watching a rom-com on Netflix where you can change the actor's shirt color with a voice command, or ask the AI to rewrite the ending. Tools like Sora (OpenAI's text-to-video) will allow normal people to produce Pixar-quality shorts from a sentence. The bottleneck will no longer be production cost; it will be curation —sorting the good AI art from the 99.9% of garbage.

The "streaming wars" have entered a phase of consolidation and diversification. Entertainment and Pop Culture: A Dynamic Landscape

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