Desi Bp Film Exclusive -

The popularity of this niche content is directly linked to the explosion of Over-The-Top (OTT) platforms in India. Unlike global giants such as Netflix or Prime Video, a new breed of Indian platforms has emerged, specializing in regional and unconventional storytelling. Platforms such as Ullu, Kooku, and others have capitalized on this demand, producing a high volume of exclusive, low-budget content that resonates with specific, regional audiences [2].