The government has taken notice. In 2025, Sports and Youth Minister Erick Thohir announced plans to roll out village-level football and esports competitions across Indonesia, aiming to foster grassroots talent from rural communities. The Indonesian Esports Federation (PBESI) is actively promoting student tournaments, recognizing that esports is not just about competition but about opening career pathways in game development, broadcasting, event management, and the broader creative industry.
For brands, policymakers, educators, and anyone seeking to understand the future of Southeast Asia's largest economy, the message is clear: listen to Indonesia's youth. They are not just the future—they are the present. And they have much to say. The government has taken notice
Derived from the word "scene," skena refers to alternative, indie music-loving youth characterized by oversized band t-shirts, Doc Martens, and vintage spectacles. For brands, policymakers, educators, and anyone seeking to