The ultimate link is total synchronization. The goal is to make the audience unsure whether they are consuming entertainment or watching the news—because, increasingly, there is no difference.
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TikTok has become the world’s largest music discovery engine. Stranger Things resurrected Kate Bush’s "Running Up That Hill" decades after its release, not through radio play, but because the show’s scene was clipped, memed, and looped. The link was audio. The ultimate link is total synchronization
Moreover, the rise of social media has further blurred the lines between entertainment content and popular media. Platforms like Instagram, Twitter, and YouTube have given rise to a new generation of influencers and content creators, who have built massive followings and have become tastemakers in their own right. These influencers often use their platforms to promote entertainment content, such as movies, TV shows, and music, and to share their own creative work, such as photography, writing, and art. Stranger Things resurrected Kate Bush’s "Running Up That