Their marketing strategy relied heavily on seasonal themes, high production values for the time, and widespread distribution on DVD. The annual Carnival-themed releases were always among their highest-selling titles, capitalizing on the nationwide festive atmosphere of Carnaval . The Figure: Vivi Fernandes
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In Brazil, Carnival is the most significant cultural and media event of the year, characterized by themes of sensuality, celebration, and spectacle. Brasileirinhas strategically timed their major celebrity releases to coincide with Carnival, leveraging the nationwide media buzz. Their marketing strategy relied heavily on seasonal themes,