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DIRECTORS CUT OFFICIAL TRAILER
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Linking entertainment and media content should drive tangible business outcomes. Define your KPIs:
At its core, linking content relies on technology and narrative. Technically, this happens through hyperlinks, QR codes, and integrated APIs that allow a user to jump from a movie trailer on YouTube directly to a ticket-buying site or a tie-in mobile game. Narratively, it involves expanding a single story across different mediums. For instance, a television series might use a podcast to explore a character’s backstory, ensuring that the entertainment experience doesn't end when the credits roll. Why Linking Matters
