While commercially successful, the album received mixed to negative reviews from critics, who often found it unfocused and unoriginal. The Guardian was particularly scathing, calling it a "gutless rap rip-off" and criticizing Lanez for mimicking the styles of artists like Drake, Post Malone, and The Weeknd rather than developing his own distinct artistry.
The high search volume for the Memories Don't Die zip archive proved that Tory Lanez had built a dedicated, core fanbase willing to seek out his music across every available digital avenue. Critical Reception and Commercial Impact Tory Lanez MEMORIES DON-T DIE zip
