: Building on her 2024 advocacy for curiosity, she continues to use it as a tool to overcome professional burnout and stay consistent in highly competitive social spaces. Social Media Content & Trends Her 2025 content reflects broader industry movements toward authenticity and human authorship Authenticity over Perfection

Perhaps the biggest shift in Jess West’s 2025 career is her relationship with hustle culture. She has popularized the term —three months of the year (January, June, October) where she produces zero new content.

Elena posted once a day. A blurry photo of her dog. A sourdough loaf that collapsed in the oven. A rant about her boss that was riddled with typos. Her caption for a picture of a rainy window: “third day of rain. didn’t shower. ate a whole block of cheese. life is fine i guess.”

If you're interested, I can of her recent Instagram Reels to see which content types her followers prefer most. Would that be helpful? Jess West-The Voice of the West ☀️ (@jesswestofficial)