Studios are experimenting with generative AI for storyboarding, background character voice acting, and script analysis. While controversial (e.g., the 2023 SAG-AFTRA strikes over AI replicas), AI is becoming a tool for pre-visualization at studios like .
In 2025 and 2026, a small group of legacy studios continues to control over 80% of the global box office. Disney reclaimed the top spot in 2025 with a global haul of approximately $6.58 billion, driven by massive animated and franchise hits. Universal Pictures