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Amazon’s purchase of the historic Metro-Goldwyn-Mayer instantly gave them ownership of the James Bond and Rocky franchises.

In 2019, the company made headlines by submitting a formal $10 million bid to secure the naming rights for the Miami Heat’s home NBA arena (then known as the AmericanAirlines Arena). While the bid was ultimately rejected by Miami-Dade County, it generated massive mainstream media coverage, serving as a highly successful viral marketing stunt.

Despite their reach, popular studios face three persistent issues:

Melding traditional artistry with long-running, intensely loyal fan cultures, these studios command immense merchandise and theatrical power globally. The Formula for Success in Modern Production

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