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is a comprehensive 432-page monograph authored by design expert Jens Müller and published by TASCHEN . Released in 2022, the book serves as the "prequel" to Müller's acclaimed Logo Modernism , focusing on the roots of corporate identity from the mid-1800s to 1940. It catalogs over 6,000 trademarks from historical registers and corporate archives, revealing that global icons like Rolex, BMW, and Shell are still using logos designed more than a century ago. Core Content and Structure This is a comprehensive guide exploring the history,
Before we dive into the search for the , we need to understand why this book is in such high demand. Released in 2022, the book serves as the