Change the context to change the value.
Logic is a commodity. If every airline optimizes its scheduling using the exact same software, they all offer identical, uninspired services. Differentiation lives in the irrational extras—like the unique boarding music or the personality of the crew. 4. The Problem with Logic is It Kills Magic
True innovation does not come from doing the sensible thing better; it comes from having the courage to explore ideas that don't make sense until they work.