The term is ambiguous. It appears to refer to at least two different types of content in the Asian media landscape:

Digital campaigns feature virtual models who transcend geographical boundaries.

: The lifestyle element extends to high-tech, aesthetically pristine gaming setups, custom streaming studios, and luxury lifestyle vlogging that showcases the daily routine of elite content creators. 3. The "Royal Asian Studio" Aesthetic

: Fans do not just consume content; they influence it through community voting, virtual fan meets, and cosplaying high-fashion gaming characters. The Future of Digital Entertainment