1999 Aubade Calendar is a hallmark of the brand's legendary "Leçons de Séduction" (Lessons in Seduction) campaign, which first launched in 1992. This specific edition arrived just one year after Aubade published its very first calendar in 1998. Aubade Paris Key Features of the 1999 Edition Artistic Direction : The 1999 visuals were primarily captured by photographer Hervé Lewis
The image is black and white, giving it a timeless, cinematic quality. The contrast is high; the silk catches the blinding sun, glowing white, while the deep shadows obscure the edges of the room. The mood is one of "insouciant elegance"—she is not posing for a lover, but rather enjoying the feeling of luxury against her own skin. calendrier aubade 1999
These were the now-legendary "Leçons de Séduction" (Lessons in Seduction). These campaigns were instantly recognizable for their striking black-and-white photography, often extreme close-ups of women's bodies in Aubade lingerie, deliberately hiding their faces. Accompanying each image was a short, witty, and often cheeky piece of advice, such as "feindre l'indifférence" (feign indifference) or "le prendre par les sentiments" (take him by his feelings). The campaign was an instant success, breaking the codes of traditional lingerie advertising with its blend of humor, sophistication, and audacity. It was so captivating that the famous French TV host Antoine de Caunes famously joked that he had once crashed his scooter after being distracted by an Aubade ad. 1999 Aubade Calendar is a hallmark of the
The 1999 calendar is particularly valued for its artistic merit. It captures the Y2K anticipation—the tension between the old-world romance of the 90s and the modern boldness of the new millennium. It serves as a reminder that Aubade has always viewed lingerie not merely as clothing, but as a tool for empowerment and a work of art. The contrast is high; the silk catches the
Dans l’univers de la lingerie fine, rares sont les objets dépassant leur simple fonction utilitaire pour entrer dans la légende. Le calendrier Aubade, tiré chaque année à un nombre d’exemplaires limités, est l’un de ces Graals pour collectionneurs. Parmi toutes les éditions, le occupe une place à part. Véritable trait d’union entre l’élégance “French touch” des années 90 et l’excitation du passage à l’an 2000, ce calendrier est aujourd’hui recherché, analysé et revendu à prix d’or sur les plateformes de vintage.