Employee Handbook Top: Dutch Bros

The top of the Dutch Bros handbook is less about how to make a Kicker Cold Brew, and more about why you should care about the person ordering it. If you can master the top three pages—the Third Place, the No "I Don't Know" rule, and the Broista Promise—you will thrive. Ignore them, and you’ll be out the drive-thru lane faster than you can say "Almond milk."

While the full Dutch Bros employee handbook covers everything from safety protocols to drink recipes, one of the most frequently discussed topics is the —often referred to simply as the "dress code" or "uniform requirements." dutch bros employee handbook top

Broistas are encouraged to wear comfortable, casual clothing like hoodies, t-shirts, and sneakers. Graphic tees are generally permitted, provided they do not feature offensive language, political messaging, or rival branding. The top of the Dutch Bros handbook is

Dutch Bros is famously inclusive of self-expression. Tattoos and piercings are widely accepted, provided they do not feature offensive graphics, profanity, or pose a safety hazard near machinery. Graphic tees are generally permitted, provided they do

Reliability is a non-negotiable pillar of the handbook. The company phrase "be on time, ready to rock" appears in nearly every job description.

The handbook isn't just about rules; it also outlines the tangible rewards and growth paths available to dedicated employees.