The demand for has risen so high that production quality has skyrocketed. Where popular videos once meant shaky smartphone footage, today’s hits often look like mini-movies.
Moreover, algorithm fatigue is real. Creators complain that to stay relevant on Instagram Reels or YouTube Shorts, they must post three to five times a day. This volume has led to a homogenization of content—everyone is copying the same audio, the same joke, the same camera angle.