With one of the highest social media usage rates globally, pop culture in Indonesia is forged online.

Indonesian entertainment has a long history, dating back to the ancient kingdoms of Java, Sumatra, and Bali. Traditional forms of entertainment, such as wayang (shadow puppetry), gamelan music, and dance, were an integral part of court life and village celebrations. The arrival of Islam in the 13th century introduced new forms of entertainment, such as Islamic music and dance.

The Indonesian music industry has fundamentally restructured itself around TikTok. Songs are no longer written for radio; they are written for 15-second dance challenges or POV videos. This has given rise to a new generation of digital musicians like Rizky Febian (with his romantic anthem Cuek ) and the genre-bending Rahmania Astrini , who built a career from bedroom covers to stadium tours.