As the Bangladeshi entertainment ecosystem evolved from traditional television networks to digital mediums, Prova adapted to the changing landscape. The rise of high-speed internet and smartphones transformed how audiences consume content in Bangladesh, and seasoned actors had to pivot.

Prova has faced significant backlash. Her fashion choices—specifically a photoshoot featuring a saree draped in a "Western" silhouette—led to social media fatwas and legal threats. However, how she handles these controversies defines her media strategy.