Star Diapers Scotty — Commercial

How the ads addressed mothers as the primary decision-makers in the household.

Before character-led commercials became the norm, diaper marketing was predominantly dry and literal. Brands would frequently use blue liquid poured onto a split-screen diaper to prove maximum absorbency. However, as the consumer landscape evolved, advertising agencies realized that parents didn't just buy products based on utility—they bought based on . Primary Marketing Focus Common Tropes & Visuals Early Eras Clinical Utility & Absorbency star diapers scotty commercial