Alchemy Rory Sutherland Pdf Here

A sample PDF including the table of contents and introduction is available via Rory's 11 Rules of Alchemy (Key Takeaways) Rory Sutherland's '11 Rules of Alchemy' — 42courses.com

In a world obsessed with big data and spreadsheets, we often assume that every problem has a logical solution. But as Rory Sutherland, Vice Chairman of Ogilvy, argues in his book alchemy rory sutherland pdf

In purely logical systems, if one thing is true, its opposite must be false. In psychology, human desires are complex and contradictory. A restaurant can succeed by being incredibly cheap and fast (like McDonald's), or by being punishingly expensive and slow (like a Michelin-star establishment). Both opposites satisfy a specific, deeply rooted human drive. 2. Don't Design for the Average person A sample PDF including the table of contents

References and Further Reading (selective) A restaurant can succeed by being incredibly cheap

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Alchemy: The Surprising Power of Ideas That Don’t Make Sense – Why You Need the PDF