Industry insiders theorized that Drake released the project commercially to fulfill his four-album contract with Cash Money. By dropping it as an "album in disguise," he could bypass label delays and enter contract renegotiations.
The album artwork—featuring crude, scratchy, minimalist handwriting by artist Jim Joe—became an instant meme. App generators allowed fans to write their own phrases in the iconic font, dominating Instagram and Twitter profiles for months. drake if youre reading this its too late zip