The book "Marketing Management" by Kotler, Keller, Koshy, and Jha is grounded in theoretical foundations, drawing on various marketing theories and models. Some of the key theoretical frameworks discussed in the book include:
Deepening connections with customers, employees, and partners. marketing management kotler keller koshy jha pdf
Managing service quality, intangibility, perishability, and the customer service experience. The book "Marketing Management" by Kotler, Keller, Koshy,
This section covers the traditional "4 Ps" of the marketing mix but expands them into modern dimensions: The book "Marketing Management" by Kotler
Ensuring products, pricing, places, and communications work together seamlessly.